Tapjoy Mini-Game Ads

While at Tapjoy, I had many tasks including art direction, illustration, graphic design, and production for mini-game ads. These were ads that were often served up as a way to entice players of “free to play games” to get more in game currency, by interacting with the ads.

Google Shopping Express

I designed and illustrated almost everything in this Google Express mini-game ad, from the picked up products to the backgrounds to the UI.

All mini-game ads were designed to be responsive, and had to have several re-sizes produced.

I designed and illustrated the backgrounds including the location-based housing and trees.

Sephora

I was the art director, designer, illustrator, and producer on this highly succesful Sephora mini-game ad, where the user would “paint” the nails with their fingers using the trendy nail art designs, and then were taken to the Sephora site, where they could purchase the actual nail colors simulated in the mini-game.

Resizing all ads to be responsive was a part of the production work at Tapjoy.

Sephora mini-game ad where the user would “paint” the nails with different trendy nail designs. This particular ad was one of the most successful ads Tapjoy ran.

Tiger Spec Ad

I art directed, designed, and illustrated this spec ad. Though this particular ad was not produced, I had a great time using some vintage 80s imagery and stylization for the spec phone that was going to be called The Tiger, where the user would discover how aspects of a real tiger like clarity of vision and speed paralleled that of the new phone.

Tiger Spec phone mini-game ad where the user would discover the parallels between a real tiger and the tiger phone.

Crest mini-game ad

I art directed, illustrated, designed, and produced this Crest and Disney ad where the user would be presented with a dirty mouth, and they had to brush the teeth in the time allowed with virtual Crest toothpaste.

Crest mini-game ad where the user would “brush” the dirty teeth clean using their finger and virtual Crest toothpaste.

 MobiTV Banner Ads

Here is a small selection of static banners I designed and composited for MobiTV.

EA Sports Banner Takeovers

Madden 11

I art directed, designed, and illustrated this takeover ad for EA Sports Madden 11 for Xbox. The football player graphic was provided.

Skate 3

I art directed, designed, and illustrated this takeover ad for EA Sports Skate 3. The 3d skater graphics were provided.