Tapjoy offers interactive ads in exchange for in-game currency with countless mobile games. I was brought onto the multimedia team at Tapjoy to elevate their mini-game ads and make them more fun and entertaining as well as increase click through rates and positive brand association.
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This is a small sampling of the many ads I created concepts, presentation, illustration, design, and production for. They were responsive and lightweight, often only involving 1 or 2 layers of interaction, while still being highly immersive, informational, and on brand on a high turnaround rate.
All ads were fully responsive and worked across all mobile platforms.
Google Shopping Express End Detail
I created specific illustrated landscapes for the end screens dependent on the user's location.
Google Shopping Express
Spec Mobile Phone
The user discovers the tiger with interactive hot spots. When a user taps a hot spot, details are revealed that relate to both a tiger and the mobile phone, such as vision sensitivity and camera performance. The image is revealed as the user explores all of the hot spots. The image zooms out to reveal the new phone and the user is rewarded and presented with a CTA.
I did art direction, UI design, graphic design and illustration, as well as production for this fun application aimed at children ages 4 to 9. Upon starting up the application, the user finds themselves in a hot air balloon floating amongst islands of different themes. They can swipe through the area and explore the different islands, where they will find all sorts of wonderful books.
The user is able to choose a different theme with their backpack, which is also where they organize and manage their books.
As well as read the books, they can also interact with the books in unique ways such as color pages and play a memory game based off of the individual books they read.
This is where the user manages their books, chooses books to read, and returns books. They can also change their backpack which in turn changes the them of their "My Books" area and their backpack avatar.
This is the process that a person must go through to get registered for the application, where they provide their name, age, subject preferences, avatar, and subscription choice.
I created fun extras like a coloring book and a match game.
We created a reward system where a child can earn virtual stickers for reading books.
When all of the stickers for a particular subject have been earned, the user is presented with a blank island where they can place and move around their stickers from their collection and make their own special reading worlds.
EA Sports Madden 11
Madden 11 has separate ad campaigns for Xbox and Playstation.
I was the art director for EA Sport's Madden 11 Xbox digital campaign, which included interactive video banners, page takeovers, wallpapers and skins, animated and static banners.
I also helped design banners and skins for the Playstation digital campaign.
Interactive video takeover banner for EA Sport's Madden 11's Xbox
Promotions & Posters
This is a collection of posters, handbills, and Facebook cover designs for events. Many clients want to be able to advertise their events both online and off. Using skills in illustration, photo composition, graphic design, typography, and layout, as well as a unique understanding of responsive design and expertise in both digital and print, I create both print and digital designs.
EA Games Skate 3
My role as the art director for EA Skate 3's online campaign was to create skins, site takeovers, and a full banner ad campaign including interactive video, multimedia, and static banners.
Interactive video takeover banner for EA Games Skate 3
VS Multimedia Banner
On the right is what happened when someone chose the red team, and on the left is what happened when someone chose the green team. Both versions finish with the same resolve frame and an opportunity to replay.
Art direction, design and production for multiple banner ads specifically designed for entertainment platforms on mobile devices.
Dance studio and company logo design
Formula One Coca Cola Bottle Wrap
Package design for limited edition coke bottles featuring Formula One racing.